Here are two reasons why I love the book:
The book is the famous est experience in written form. est, or Erhard Seminar Training, was the controversial self-help movement of the 1970s and beyond. Anyone who withstood the heat of the weekends was never the same again.
Lives were transformed forever.
I never got to do est. I was a skeptic and a hold out. I made fun of it when I saw all the articles about it. But I was afraid of it. I was young and in college and unsure of everything, including myself. By the time I got around to wanting to do est, it was gone and reincarnated into something called The Forum. I did the Forum and endorse it today. But it’s no est.
The Book of est puts you into the room and gets you to feel the intensity. You somehow experience est. Obviously, a book isn’t a drill sergeant self-help instructor yelling in your face about what isn’t working in your life. But The Book of est comes close. It’s easy reading. But it’s still real. Oh so very real.
The second reason I love this book is because the writing is, well, hypnotic. It’s riveting.
Luke Rhinehart has the gift of writing dialogue and description that puts you in the room with the characters experiencing est. In many ways, this was one of the first examples I ever found of what I eventually labeled as Hypnotic Writing. While I later wrote a book called Hypnotic Writing, it was Luke Rhinehart, who paved the way for me to know what it was when a true master was at work. For me, this is one of the best written books of all time.
The author wrote some other cult classics, too. The Dice Man is a masterpiece. But where The Dice Man is alive and well in print, The Book of est has been gone for decades.
(But) the good news for you is this: with the help of my friend Mark Ryan, the most powerful self-help book of all time is now available to you.
And all you have to do is click here to download it or order a printed copy.
Dr. Joe Vitale